If you already have a website:
Websites need regular maintenance such as regular updates to make sure your site stays fresh with new content that keeps prospects coming back. We check your links, update software, back up your website and test forms.
Do you have a clear understanding of how well your website is working, what segments work well and which don’t, is it meeting your goals, is it informative and easy to navigate, bringing in enough clients, the right clients? We can perform a website audit, to test it’s effectiveness and make recommendations. We can develop an effective strategy for you and help you execute a re-design or changes.
If you do not have a website yet:
Websites serve many different functions and there are several levels of development, depth, complexity and investment a business can go to when having a site built. To get the best return on your investment, it is advisable to scale the site level to fit the business goals properly. For example, an online retailer who relies heavily on her website, will invest significantly in SEO and a sophisticated e-commerce platform. A service professional or consultant may get the majority of his clients through referrals and networking, and his site is more an online business card and brochure that provides additional information to prospects and present a professional presence. He will need a well designed and persuasive site, but it won’t make sense for him to go all out on e-commerce or SEO. There are many different web site building blocks that come into play for different types of companies. We will work with you to determine what works best for you and then put that in motion.
The birth of a website:
Evaluation and Planning
Putting the actual site together is often only half the battle. Many clients need help with structuring the site, they don’t have a good concept, or content for the site, e.g. how many pages, in what order or what to say. At this stage companies sometimes realize that aspects of their business need to be evaluated and more clearly defined, before they can be adequately communicated. We have a professional journalist and marketing expert on staff so we can help you sort through this, streamline what you have, and develop the pieces that need to be added. We make sure that you have a consistent strategy that is in line with your marketing plan and sets you apart from your competition.
Design and Development
Once we have all the information, content and strategy in place, we put together a site plan, site hierarchy and navigation that optimizes user experience, possible e-commerce solutions, registration, forms, etc. We chose design elements, such as such as layouts, styles and colors to ensure consistency with your corporate identity.
It’s great to have an awesome looking site you love, but does your target market have the same reaction to your site? We make sure your site is also user friendly, easy to navigate, in line with your marketing strategy and corporate identity, and accomplishes your sales goals.
Testing, Evaluation and Adjustment
We test your site on multiple browsers, and mobile devices, test navigation, links, usability, and make any necessary adjustments and edits.
Launch
This can be a simple as making your site live but it can also be a good time to promote your new site. We can put together a launch plan to get your site broadly noticed.
A few of our sites: